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BizReport : Advertising : May 09, 2008
Trendsetters targeted by new ad network
Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings.
Burst Media already has a multitude of ad networks to its name – Burst Moms Network, Burst Family Travelers Network, Burst Green Network and even the Burst Baby Boomers Network. Now, the interactive advertising shop has launched an ad network to target online media-savvy youngsters – trendsetters.
The Burst Trendsetter Network will offer IAB-approved creative units, rich media placements and custom sponsorship programs to advertisers looking to target this influential audience of 15-34 year olds.
Various ad options are available, mainly those commonly used by trendsetters – widgets, storytelling modules, video and mobile – and the network currently extends to 100 websites reaching 7 million unique visitors and over 51 million unique impressions.
"Today's trendsetters are looking for products and services that emulate their personal style,” said Jarvis Coffin, CEO and co-founder of Burst Media. “Brand advertisers who understand the value of these hip young consumers benefit from their ability to promote a brand beyond the banner.”
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