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BizReport : Ecommerce archives : May 13, 2008

Tjoos launches recommendation platform

Consumers who are looking for a little more from their favorite shopping hub may like a new offering from Tjoos. The company recently launched a new personal style recommendation platform. The platform does for clothes and accessories what comparison shopping engines do for electronics and health supplies.

by Kristina Knight

With most e-tailers simply offering products and product descriptions, the platform takes a different approach and allows consumers to decide if a pair of jeans, a handbag or a jacket fits with their personal style.

"We are exited about this new feature as it provides a much needed service to our users," said co-founder Kim Chen, co-founder of "Combined with our upcoming merchant portal, which will allow merchants to add their products to our price comparison engine free of charge, this will be a powerful tool for online consumers."

Tjoos takes their style recommendation filter one step further than similar recommendation products by allowing consumers to narrow down their results by category. The platform works by allowing the user to select what they are shopping for (shoes, clothes, bags, etc.) and then narrow down those results by choosing seven items they like. The results sent to that user are determined by their choices.

For online merchants, this is a great way to give consumers more bang for their buck. Users get more than simple product descriptions and merchants can compare their products with similar products online.

Tags: ecommerce, etailing

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