Take my PDA but leave me the chocolate

Women are highly active in the blogosphere and over 36 million of them avidly read and passionately write blogs every week, found the BlogHer/Compass Partners' 2008 Social Media Benchmark Study(.pdf). That I can understand.

More than 40% of female bloggers believe blogs to be a reliable source of advice and information. I can understand that too, consumers are increasingly turning to their peers for product and service information instead of corporations.

What I don’t understand is why 20% of women would give up chocolate if it meant keeping the blogs they read and/or write. I mean, come on ladies, priorities.

Apart from confectionery, these passionate female bloggers were also prepared to give up items such as PDAs (49%) and iPods (43%) and life’s little pleasures such as alcohol (55%) and reading the newspaper (43%) as long as their personal blogospheres remained intact.

"When analyzing data from the BlogHer/Compass Partners Social Media Benchmark Study, I was struck by how reliable and dedicated these women are to their blogs and their online communities. Blogging is an integral part of their daily lives and a key source of information and entertainment," said Susan Wright, managing director of Compass Partners LLC.

Just not as integral as chocolate, right?

Tags: blogging