Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Mobile Marketing : May 15, 2008
Survey: Rich Media Ads to reach $2.7 billion Euros
Online marketers can expect the rich media ad space on mobiles to continue growing over the next four years. According to a recent survey, rich media ads are expected to account for Euro $2.7 billion of the mobile ad spend by 2012.
Much of the spend will be accounted for in global mobile television ads (Euro $2.44 billion). By 2012, the report suggests that advertising will account for about 20% of the total mobile television revenue share. Mobile video-on-demand, comparatively, will reach about Euro $336 million.
What is perhaps most interesting about the forecast is that researchers believe games, user-generated content (blogs, social network, photo sharing) and music will have only a minimal impact on mobile revenue over the next four years. With many mobile users currently logging on to the mobile web to play games, visit social networks or share pictures and video clips, it would seem that these platforms would have a greater revenue share.
This report disagrees with that assumption, saying that, while games, music and social content will give marketers some interesting ways to interact with consumers, these aspects won't provide strong advertising revenues.
Currently about 15% of the marketers surveyed have used mobile platforms to reach consumers. Of those, about 75% use mobile to promote their brands and 67% have placed rich media ads in the mobile space.
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.