Revenue Science reveals summer segments

Three new audience segments have been announced by Revenue Science, to add to the 75 targeted segments they already offer. Summer Seasonal Shoppers, Summer Travelers and Summer Outdoor Enthusiasts segments are the result of analysis of three years worth of intent-based data.

"There's a relatively narrow window to target consumers based on summer seasonal behavior because they are ready to buy immediately. We've made that task incredibly easy for marketers with these segments,” said Monty Hudson, VP of Sales and Media at Revenue Science.

So who could benefit from targeting these new segments?

Summer Seasonal Shoppers – for retailers of a wide range of summer products such as sunglasses, sun cream, cameras and swimwear.

Summer Travelers - for summer vacation rentals, leisure travel, hotels, rental cars, airfares, vacation, luxury vacation, cruises, and other family travel topics for the summer months

Summer Outdoor Enthusiasts – for those providing sporting and outdoor goods and services – particularly outdoor sporting goods, accessories and services for activities such as hiking, sailing, surfing and cycling.

Tags: behavioral targeting, data segmentation