Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : May 05, 2008
Radius: UGC meets display advertising
User-generated content is often found on feedback pages and product review pages, there for those who care to find it, but a new service could see user reviews and comments getting their share of the limelight.
Imagine being able to incorporate user-generated content, such as comments and reviews, into display ads or have them automatically uploaded to comparison shopping sites. The power of word of mouth marketing could be encapsulated into an advertising campaign and be broadcast instead of languishing on a product page.
Bazaarvoice has today given that option to marketers with the launch of Radius. More value can be squeezed out of user-generated content by using Bazaarvoice’s newly formed network of e-commerce service providers to embed user-generated content into display ads and onto comparison sites.
The entire process is automated and filters are in place to stop inappropriate user-generated content being displayed, something which will put marketer’s minds at ease as not all consumer feedback is positive, legible or constructive.
"User-generated feedback, reviews, and content have become a critical component of the online customer experience,” said John Squire, Chief Strategy Officer at Coremetrics. “We are excited by the possibilities Radius will offer to online businesses to optimize their multi-channel marketing strategies by combining the power of Coremetrics Connect with the growing portfolio of Bazaarvoice social commerce solutions."
The Radius network includes the likes of CoreMetrics, WebTrends, Resource Interactive and Endeca.
Tags: display advertising, online advertising, user-generated content
Subscribe to BizReport
Latest Headlines
- comScore: Online video grows 60% year over year
- Clear Channel relaunch offers more to consumers, advertisers
- Is free the key to mobile video adoption?
- Will Yahoo Glue Pages stick?
- Coupon, comparison sites experience traffic growth
- Google Friend Connect: Socialising the web
- Tjoos launches recommendation platform
- Nielsen: Social networkers are going mobile
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.