Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : E-commerce : May 30, 2008
PriceUniverse.com: Future of price comparison
A new website lets consumers decide the price they are prepared to pay for a product while helping online retailers to realize increased sales.
Consumers across the globe are tightening their belts and looking for the best deal they can get on products and services. Likewise, retailers are looking to push inventory and find creative new ways to keep their goods flying off the shelves at attractive prices.
PriceUniverse.com is a comparison shopping website that addresses both these current issues. Not only can online retailers list a product but they can allocate it four different prices – a “buy now” price and three other offer prices.
Consumers who want a product immediately can use the “buy now” option. Those consumers who would prefer to pay less but wait longer can join a “club” and buy in bulk along with others.
“Setting club prices is great if the merchant wants to sell in bulk, to promote a product, or to promote their business and web site,” said Christopher Kirtley, co-owner of Price Universe, LLC. “Our Internet sales method using the club prices is patented and while we do what many current price comparison sites do, we also do more.”
PriceUniverse.com further explains:-
“For example, a hot new toy is on the market and one of PriceUniverse.com’s merchants is offering the product on line via their web site. Consumers can log on and “buy now” without becoming a member, or they may join one of the clubs; all clubs are free to join.
Club one might offer the toy at a discounted rate of $95 which requires 30 members to join within one-week; club two drops the toy’s price to $90 with a two-week wait time and 35 members needed; and club three is the bottom line price of $85 with 40 members needed over a three-week period. It is up to the consumer to decide how long they want to wait to save significant money.”
PriceUniverse.com takes price comparison sites one step further and gives more control to the consumer over how much they have to spend while increasing sales for retailers.
Subscribe to BizReport
Latest Headlines
- U.S. business-to-business marketers boosting overseas budgets
- CheckFree: Security no longer main barrier to online banking
- ANA: Marketers being asked to reduce marketing costs
- How to get more from email list generation
- Study: Advertising networks can accelerate online sales
- Russia's online audience is growing the fastest
- Online leisure travel market grows, bookings drop
- Pew identifies 4 news audience groups
Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.