BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Advertising : May 06, 2008

No-frills online ad search engine launched

A simple-to-use online advertising search engine has been launched. The site is aimed at small to medium sized businesses wishing to manage their own ad placements.

by Helen Leggatt

The aptly named "Ad Database" gives those who don’t wish to commit to an ad network access to online inventory and the ability to plan their own campaigns.

There is no charge for publishers to list inventory information which can consist of ad sizes, site demographics, ad specifications and a link to the publisher’s detailed online media kit.

The Ad Database is also free to search and can be refined using various criteria including budget and cost basis, as per a sample search.

The site currently has around 1,000 publishers indexed including Wired, Wall Street Journal Online and TechCrunch.

“I think the principal benefit will be for small and midsize businesses who are not yet savvy about online advertising,” said site founder Dan Simmons, via DMNews.com. “[They can] get a feel for the online ad landscape without having to sign up or commit to an ad network without even knowing who their pubs were.”

Tags: ad inventory, campaign planning, online advertising

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • Search Marketing Benchmark Guide 2008
    All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.

http://www.bizreport.com/2008/05/nofrills_online_ad_search_engine_launched.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.