Nielsen: Mobile increases online audience by 13%

Don't forget about mobile when trying to improve the ROI of your campaigns and brand recognition. According to a recent Nielsen Company report, mobile helped online marketers increase their reach by about 13%.

by Kristina Knight

According to the report, mobile content, ads and websites helped marketers extend their reach by 13% over the reach of PC-only based campaigns. That increase was even stronger in two specific areas: weather and entertainment.

This is likely because most mobile users continue to go online to find a local restaurant, to learn movie times or to learn what the weather holds for a specific period of time. Weather sites, according to this report, are more likely to be accessed from a mobile device than from a home-based PC. Shopping sites, on the other hand, are equally likely to be accessed from home or to be accessed from a mobile device.

Though mobile is still far from mainstream, more and more consumers are logging on to the mobile web. With more websites being created for the mobile screen, more content becoming available and more content - from videos to mobile blogs - being created solely for the mobile space consumers are catching on. However, most still log on for specific information, making the mobile space a potentially lucrative investment.

With the right targeting, it is easy to influence these in-market consumers to increase the ROI of campaigns.