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BizReport : Ecommerce : May 06, 2008

New tool could make web development simpler

Having a web presence is a must these days but developing that presence is not easy, especially if you are starting from square one. A new tool from Fresh Tilled Soil could make the process simpler. Rapid Web Prototyping gives developers guides to use while developing HTML/CSS web pages, speeding up the process.

by Kristina Knight

freshtilledsoil.gifAccording to the company, websites have been developed in as little as three weeks; most, however, take between four and six weeks to complete. If you've checked in with other web development companies, you know this is quite a bit quicker than other options.

Here is how it works: developers begin by creating the user interface. By polling consumers about what works, which areas need more information and which areas are ready to go, marketers can be more certain that the website will be user-friendly once it goes live. From the customer phase, developers actually begin developing the full site.

“Building the user interface first gives our 'ready, fire, aim' entrepreneurial clients immediate access to the end-user experience before investing in the back-end," said Richard Banfield, CEO of Fresh Tilled Soil. "Like all other established product design disciplines its now time for the web to grow up and let design lead the development process.”

Tags: e-commerce, website, website development

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