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BizReport : Advertising : May 26, 2008


Marketers anticipate print ad spend decrease

More than half of marketers expect their print ad spending to decrease three years from now, as online advertising continues to grow at a rapid rate.

by Helen Leggatt

eloqua%20logo.jpgThe future of print advertising is still being threatened by the Internet. Over the last three years, 40% of U.S. marketers have “radically” increased their online ad budgets.

That trend is forecast to continue, according to Eloqua’s recently released “State of the Marketer” report. Of the 200 U.S. marketers that responded to their survey over half, 55%, expect to decrease their print ad spending come 2011.

A large number of marketers, 90% of those surveyed by Eloqua , intend to continue increasing their direct online ad budgets, and 15% intend to “radically” increase their online spending.

Other marketing activities are also taking increasingly large chunks of marketing budgets. Seventy-eight percent of marketers will be increasing their social media spend, 74% will increase their direct mail spend and 65% will be increasing their outlay on mobile projects.

Tags: marketing budgets, online advertising, print advertising










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