Jivox sees strong growth in video for small businesses

Small businesses may not have the deep pockets that large Madison Avenue advertising companies require, but they aren't letting that stop them from entering the online video fray. Many are turning to self-serve video options like the one offered by Jivox.

by Kristina Knight

According to company information, small e-tailers - from travel sites to real estate professionals - are signing on to create their own video ads for the Internet.

The Jivox platform gives these smaller advertisers a simple and affordable solution to the video ad crunch. Marketers can use existing video content to create ads and distribute them through the Jivox network. Ads can be targeted to different consumer bases.

“In a time when small businesses are feeling the crunch from tightened consumer budgets, they are eager to find cost-effective advertising alternatives that will bring new customers in the door,” said Jivox founder and CEO Diaz Nesamoney. “The rapid adoption of the Jivox service and the results we’ve been able to achieve demonstrates that the Jivox service can generate traffic for advertisers, build their brand awareness and drive new business.”

With Jivox, marketers can create streaming, banner or floating video ads from existing video clips. The ads can be targeted according to content, geographic location or demographic.