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BizReport : Email Marketing : May 28, 2008
JangoMail launches new email tool
A new email marketing application which touts the ability of on-demand application-sharing services has been launched from JangoMail. The application has been certified for Salesforce.com; marketers can import their sales contacts to Salesforce.
With the platform, email marketers can send targeted messages to contacts and leads through custom tabs and buttons within it. Marketers who click onto a specific marketing lead, can see what email campaigns have been received in the past and how they responded to those emails. Marketers can see if a consumer responded to an ad, unsubscribed from a list, forwarded it or if the message was bounced back.
Ajay Goel, President of JangoMail said, “[Email marketers can] click custom JangoMail buttons within Salesforce or by logging into JangoMail and importing their Salesforce data from there. JangoMail is one of the only e-mail marketing vendors that has built custom "send" buttons that can be placed throughout Salesforce’s contacts, leads and campaigns tabs.”
Marketers can track the progress of email campaigns, including bounces, unsubscribes and opens, and can even send one-off messages to specific contacts. Marketers can also see how the messages will appear within different email platforms before the messages are sent, allowing marketers to tweak messages prior to beginning the initial campaign.
Tags: email marketing, email messages
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