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BizReport : Research : May 13, 2008
Coupon, comparison sites experience traffic growth
Coupon websites and comparison shopping engines are seeing increased traffic compared to this time last year, according to Hitwise Intelligence.
Consumers are tightening their belts as fuel and food prices take their toll. Visits to comparison shopping engines during the week ending May 3, was up 75% on the same period last year, according to Hitwise Intelligence.
Product categories that received the most referrals from comparison shopping engines during April this year were House & Garden, Apparel and Appliances & Electronics.
Coupon websites are also experiencing increases in traffic and searches for the term “coupon” were up 45% year on year. Hitwise found that the most popular coupon search terms were “grocery”, “printable” and “free”.
Hitwise Intelligence noted an 85% year-on-year rise across their custom category of 11 printable coupon websites. “While these websites represent a small percentage when compared to all Internet activities, they offer a good opportunity to influence offline sales for purchases – particularly for companies that sell consumer packaged goods,” writes Heather Dougherty, Director of Research at Hitwise in her blog.
Tags: comparison shopping, coupon, online shopping
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Comments
http://www.iPromoCodes.com pulls together every other coupon site and presents it on one page. You can therefore review many sites at once and then link into a site or deal of interest.
Posted by: Randy Smith on May 28, 2008 20:36