Consumers prefer email communication with businesses

The majority of consumers involved in Habeas’s latest study, 67%, said they preferred email as a means of being contacted by businesses. The study looks at consumer attitudes towards email and confirms that it is by far the best way to communicate with consumers.

Many consumers also believe that email will play a major role in communication with businesses into the future – 65% believing that this will be the case for at least the next five years.

"Far from being eclipsed by Web 2.0 and other emerging communications methods, consumer expectations suggest that email will be the workhorse channel around which future online communications will revolve," said Des Cahill, CEO, Habeas, Inc. "This tells us that email will be as central to online commerce and communications in the future as it is today.”

Another significant finding from Habeas’s study is that 88% of respondents said they wanted more control over the frequency and content of the emails they receive. Some businesses have already begun to implement consumer email options in the form of “preference centers”.

Tags: email marketing, preference center