Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Viral Marketing : May 14, 2008
comScore: Online video grows 60% year over year
As consumers become more familiar with video platforms, more and more are logging on. According to a recent comScore report, video views grew more than 60% from March 2007 to March 2008. Roughly 11.5 billion videos were viewed during the reporting period.
Video views increased 13% over February 2008.
According to the report, Google sites remain the number one video sites for US consumers. Google sites served just over 4 billion videos (a 38% share). YouTube, specifically, accounted for 98% of all videos viewed from Google portals. Next was Fox Interactive Media, with 477 million videos (4.2% share). Yahoo sites ranked third, serving 328 million videos (2.9% share), followed by Viacom Digital (249 million videos served, 2.2% share).
More consumers are logging on to video platforms. Researchers found that more than 73% of online consumers in the US viewed at least 1 video during March. YouTube sites saw the more repeat visitors with each user watching an average of 50 video clips. MySpace videos ranked second with 47 million unique users watching 400 clips (8.4 videos per consumer).
Finally, the time spent on video sites is also increasing. On average, each user watched 235 minutes of video during the reporting month. Each video averaged 2 minutes and 40 seconds.
Tags: online vdieo, video advertising, video sites
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.