BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : E-commerce : May 28, 2008

Are ecommerce marketers taking full advantage of metrics?

According to one report, the answer to that question is a resounding no. A recent report from Marketing Sherpa indicates that ecommerce marketers are not taking full advantage of tools that would give them a clearer picture of their target consumers. By not taking advantage of that information marketers are doing their business a disservice.

by Kristina Knight

The report states that only about 30% of ecommerce marketers use tools to determine preferences of consumers and only about 27% of marketers are using persona based design tools. Comparatively speaking nearly 80% of these marketers are not making the connections between analytics and search and 81% are not segmenting the information on their websites.

Why are these analytical areas important? Because how consumers respond to site content and what consumers prefer in online hubs is crucial to creating a loyal customer base.

By offering preference centers to consumers, they can choose what kind of content they want to see from a website and can even determine how often they want to receive marketing emails. Marketers can also get a perspective on the consumers' likes and dislikes so that the content remains relevant with every site visit.

Similarly, noting the similarities and differences between analytics and how search campaigns are faring can be a great benefit to a marketer.

Tags: ecommerce, online content, online marketing, online metrics

Comments (0)

Subscribe to BizReport




  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment



Security Code:




Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

http://www.bizreport.com/2008/05/are_ecommerce_marketers_taking_full_advantage_of_metrics.html

 

 

Copyright © 1999-2008 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.