BizReport : May 30, 2008 Archive

May 30, 2008 Archive

E-commerce | May 30, 2008

PriceUniverse.com: Future of price comparison

A new website lets consumers decide the price they are prepared to pay for a product while helping online retailers to realize increased sales. >>

Research | May 30, 2008

BtoB Magazine: Lead-gen budgets set to rise

Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month. >>

Mobile Marketing | May 30, 2008

Teens want incentivized mobile ads

It’s a game of give and take when it comes to mobile advertising to teens. They don’t mind having ads sent to their handsets, just as long as there is something in it for them. >>

Advertising | May 30, 2008

IAB: Internet ad revenue increase 26%

2007 may not have been a banner year for advertisers but it wasn't a loss, either. According to the IAB's recent Internet Advertising Report, online ad revenues in the US reached $21.2 billion in 2007. This is an increase of 26% for the year. >>

Advertising | May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007. >>

Research | May 30, 2008

BIGresearch: Minorities use more new media

In the US, minorities are leading the way to new media. According to BIGresearch's recent Simultaneous Media Survey, African Americans, Hispanics and Asians are using more new media; they also use new media differently than their Caucasian counterparts. >>