BizReport : May 29, 2008 Archive

May 29, 2008 Archive

Advertising | May 29, 2008

Privacy concerns may stunt online ad growth

Anxiety about privacy could stunt the growth of Internet advertising as consumers and regulators continue to learn more about behavioral tracking. >>

Advertising | May 29, 2008

URLs in print ads drive traffic online

It’s not like you haven’t heard it before – put your URL on print ads and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice. >>

E-commerce | May 29, 2008

Site bounces, shopping cart abandonments rise

More consumers abandoned shopping carts and clicked off e-commerce sites after just one click during the first quarter of this year than the same period a year ago, according to MarketLive’s recent Performance Index. >>

E-commerce | May 29, 2008

comScore: Etailing rebounds in April

After a slowing in sales in March, ecommerce rebounded in April according to a recent comScore report. Year over year, ecommerce growth rebounded to 15%; this follows an increase of only 9% in March. >>

Email Marketing | May 29, 2008

Alchemy Worx: shorter is better for email subject lines

If you think the length of your subject line doesn't matter, think again. Recently, Dela Quist of Alchemy Worx, revealed information from a survey about email open rates. The survey revealed that shorter is better when it comes to email marketing. >>

Mobile Marketing | May 29, 2008

itsmy.com gains traction worldwide

If you're thinking of entering the mobile space, mobile social network itsmy.com could be a good place to begin. According to the recent Opera Software Mobile Web report, itsmy.com is in the top 10 most visited mobile spaces. >>