BizReport : May 26, 2008 Archive

May 26, 2008 Archive

Research | May 26, 2008

Study reveals gay-friendly brands

The 2008 Prime Access / Planet Out Gay and Lesbian Consumer Study shows that the gay and lesbian community are fiercely loyal consumers and prefer to purchase products and services from companies they perceive to be “gay-friendly”. >>

Advertising | May 26, 2008

Marketers anticipate print ad spend decrease

More than half of marketers expect their print ad spending to decrease three years from now, as online advertising continues to grow at a rapid rate. >>

E-commerce | May 26, 2008

TrialPay: Shoppers want payment alternatives

Cash, check or charge isn't enough for today's shopper. According to a recent survey from TrialPay, about three-quarters (75%) of online shoppers have used an alternative payment method when shopping online. >>

Research | May 26, 2008

Study: Webcasting could be the answer for B2B marketers

If you need more sales leads but simply cannot soak up the costs of more travel time, webcasting could be the answer. According to a recent white paper sponsored by ON24, webcasting is a good way to interest your marketing prospects without investing in a lot of time and money in more traveling. >>

E-commerce | May 26, 2008

NearbyNow, The Find partner for inventory search

Online shoppers may have a new way of finding out which etailers have the items they most want to buy. And etailers should take note. By allowing users to learn if an item is available in real-time, etailers have a better chance of creating a loyal buyer. >>