BizReport : May 25, 2008 - May 31, 2008 Archive

May 25, 2008 - May 31, 2008 Archive

E-commerce | May 30, 2008

PriceUniverse.com: Future of price comparison

A new website lets consumers decide the price they are prepared to pay for a product while helping online retailers to realize increased sales. >>

Research | May 30, 2008

BtoB Magazine: Lead-gen budgets set to rise

Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month. >>

Mobile Marketing | May 30, 2008

Teens want incentivized mobile ads

It’s a game of give and take when it comes to mobile advertising to teens. They don’t mind having ads sent to their handsets, just as long as there is something in it for them. >>

Advertising | May 30, 2008

IAB: Internet ad revenue increase 26%

2007 may not have been a banner year for advertisers but it wasn't a loss, either. According to the IAB's recent Internet Advertising Report, online ad revenues in the US reached $21.2 billion in 2007. This is an increase of 26% for the year. >>

Advertising | May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007. >>

Research | May 30, 2008

BIGresearch: Minorities use more new media

In the US, minorities are leading the way to new media. According to BIGresearch's recent Simultaneous Media Survey, African Americans, Hispanics and Asians are using more new media; they also use new media differently than their Caucasian counterparts. >>

Advertising | May 29, 2008

Privacy concerns may stunt online ad growth

Anxiety about privacy could stunt the growth of Internet advertising as consumers and regulators continue to learn more about behavioral tracking. >>

Advertising | May 29, 2008

URLs in print ads drive traffic online

It’s not like you haven’t heard it before – put your URL on print ads and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice. >>

E-commerce | May 29, 2008

Site bounces, shopping cart abandonments rise

More consumers abandoned shopping carts and clicked off e-commerce sites after just one click during the first quarter of this year than the same period a year ago, according to MarketLive’s recent Performance Index. >>

E-commerce | May 29, 2008

comScore: Etailing rebounds in April

After a slowing in sales in March, ecommerce rebounded in April according to a recent comScore report. Year over year, ecommerce growth rebounded to 15%; this follows an increase of only 9% in March. >>

Email Marketing | May 29, 2008

Alchemy Worx: shorter is better for email subject lines

If you think the length of your subject line doesn't matter, think again. Recently, Dela Quist of Alchemy Worx, revealed information from a survey about email open rates. The survey revealed that shorter is better when it comes to email marketing. >>

Mobile Marketing | May 29, 2008

itsmy.com gains traction worldwide

If you're thinking of entering the mobile space, mobile social network itsmy.com could be a good place to begin. According to the recent Opera Software Mobile Web report, itsmy.com is in the top 10 most visited mobile spaces. >>

Advertising | May 28, 2008

Massive global expansion expected for online video

Online video is already attracting ad dollars, but some advertisers continue to believe that it’s a passing fad. However, a new forecast by ABI Research shows that online video is set to experience massive global expansion over the next few years. >>

Mobile Marketing | May 28, 2008

Web browsing on smartphones increases

Can consumers using smartphones find, view and purchase from your website? If not, then perhaps data recently released by M:Metrics will persuade you to make this so. >>

Social Marketing | May 28, 2008

In-Stat: Millenials are socially mobile

Mobile-social marketers take note: according to a recent In-Stat report, the millenial generation is increasingly mobile. The report indicates that millenials are increasingly logging on to mobile social platforms. >>

E-commerce | May 28, 2008

Are ecommerce marketers taking full advantage of metrics?

According to one report, the answer to that question is a resounding no. A recent report from Marketing Sherpa indicates that ecommerce marketers are not taking full advantage of tools that would give them a clearer picture of their target consumers. By not taking advantage of that information marketers are doing their business a disservice. >>

Email Marketing | May 28, 2008

JangoMail launches new email tool

A new email marketing application which touts the ability of on-demand application-sharing services has been launched from JangoMail. The application has been certified for Salesforce.com; marketers can import their sales contacts to Salesforce. >>

E-commerce | May 27, 2008

Online retailers approach globalization with caution

Global expansion is the aim of most online retailers, but only a few have achieved it, according to a new report from JupiterResearch. >>

Research | May 27, 2008

Top executives turning to Internet

An in-depth study of America’s business elite has revealed they are increasingly turning to the Internet for news and information, especially on blogs and in podcasts or video. >>

E-commerce | May 27, 2008

Revenue Science reveals summer segments

Marketers can now target seasonal audiences thanks to Revenue Science’s recently announced behavioral targeting technology. >>

Research | May 27, 2008

Charities lackadaisical online

Research carried out by British firms nfpSynergy and MissionFish has found that U.K. charities aren’t keeping up with 21st century donors. >>

Research | May 27, 2008

The Digitally Savvy: Well heeled, well wheeled

According to new analysis from Scarborough Research, the “Digitally Savvy” across America dress well, drive luxury motors and have an above average household income. In a nutshell, they make great consumers. >>

Mobile Marketing | May 27, 2008

IBM: Consumers want mobile choices

Mobile may not be at the tipping point yet, but that point is getting closer. The difference could be made in the applications offered and the mobile choices consumers are given according to a recent IBM report. Researchers found that 80% of consumers want more choices in their mobile devices and connections. >>

Advertising | May 27, 2008

Unicast to provide rich media for Google's content network

Mark down a new advertising provider for Google's content network. Unicast, a leader in rich media advertising, has signed on to provide rich media, display ads for the network. Google's content network is a leader for advertising networks around the world. >>

Research | May 26, 2008

Study reveals gay-friendly brands

The 2008 Prime Access / Planet Out Gay and Lesbian Consumer Study shows that the gay and lesbian community are fiercely loyal consumers and prefer to purchase products and services from companies they perceive to be “gay-friendly”. >>

Advertising | May 26, 2008

Marketers anticipate print ad spend decrease

More than half of marketers expect their print ad spending to decrease three years from now, as online advertising continues to grow at a rapid rate. >>

E-commerce | May 26, 2008

TrialPay: Shoppers want payment alternatives

Cash, check or charge isn't enough for today's shopper. According to a recent survey from TrialPay, about three-quarters (75%) of online shoppers have used an alternative payment method when shopping online. >>

Research | May 26, 2008

Study: Webcasting could be the answer for B2B marketers

If you need more sales leads but simply cannot soak up the costs of more travel time, webcasting could be the answer. According to a recent white paper sponsored by ON24, webcasting is a good way to interest your marketing prospects without investing in a lot of time and money in more traveling. >>

E-commerce | May 26, 2008

NearbyNow, The Find partner for inventory search

Online shoppers may have a new way of finding out which etailers have the items they most want to buy. And etailers should take note. By allowing users to learn if an item is available in real-time, etailers have a better chance of creating a loyal buyer. >>