BizReport : May 16, 2008 Archive

May 16, 2008 Archive

Viral Marketing | May 16, 2008

Jivox sees strong growth in video for small businesses

Small businesses may not have the deep pockets that large Madison Avenue advertising companies require, but they aren't letting that stop them from entering the online video fray. Many are turning to self-serve video options like the one offered by Jivox. >>

Social Marketing | May 16, 2008

How to target the affluent through social media

Whether through a company blog or message board, more marketers are turning to social platforms to increase consumers' comfort level on the web. These social solutions can give customers a better feel for the company, increase brand awareness and create a feeling of brand loyalty. But what are the best ways to target consumers via social media? >>

Advertising | May 16, 2008

UpSellIt's Chatty Ads Could Increase ROI

New technology could allow your targeted consumer base to interact on a personal level with ads placed online. UpSellIt's SmartAgent equips online ad campaigns with a live chat feature which can answer consumer's questions about the product. >>