BizReport : May 14, 2008 Archive

May 14, 2008 Archive

Viral Marketing | May 14, 2008

YouTube introduces buzz targeting

Wouldn’t it be great if you could identify the next big viral videos to come out of YouTube and place your ads on them? Now you can. >>

Advertising | May 14, 2008

Online advertising CPMs falling

It seems that online advertising isn’t as immune to the effects of the economic slowdown as first thought, according to recent analysis from PubMatic. >>

Viral Marketing | May 14, 2008

comScore: Online video grows 60% year over year

As consumers become more familiar with video platforms, more and more are logging on. According to a recent comScore report, video views grew more than 60% from March 2007 to March 2008. Roughly 11.5 billion videos were viewed during the reporting period. >>

Advertising | May 14, 2008

Clear Channel relaunch offers more to consumers, advertisers

If Clear Channel has anything to say about it, online radio isn't going to go softly into the night. With a relaunch of it's station websites, the radio giant offers more to consumers and to advertisers. >>

Mobile Marketing | May 14, 2008

Is free the key to mobile video adoption?

The mobile web is still a developing entity for both consumers and marketers, which is one reason that some marketers are slow to adopt the medium. However, many reports indicate that ignoring mobile could be a huge faux pas for advertisers. So, how should marketers approach? >>