BizReport : May 12, 2008 Archive

May 12, 2008 Archive

Research | May 12, 2008

Time-shifting technology threatens commercials

Time-shifting technologies are increasingly popular, none more so than DVRs. One in four U.S. families uses a DVR to time-shift shows, so what effect does this have on the amount of attention paid to commercials? >>

Research | May 12, 2008

Will consumers unplug TV services for online video?

Video content will soon be available to watch on a variety of devices other than a television set, so will this push consumers to disconnect their satellite or cable services? >>

E-commerce | May 12, 2008

Krillion: Shoppers spend 30% of time researching buys

As most e-tailers have discovered, having simple product descriptions on-site is not enough. Today's online shoppers need price comparisons, consumer reviews and product information, which is why many are turning to comparison shopping engines. >>

Blogs & Content | May 12, 2008

New blinkx offering matches text to video

Video advertisers could get a boost from the new blinkx Content Correlation Engine. The platform allows media companies to match text from websites to video on each of their pages, possibly turning more consumers into online video watchers. >>

Advertising | May 12, 2008

Format Dynamics Prints Up Online Ads

A new type of ad is coming to the online space. Start-up Format Dynamics has created a print based ad format. The advertising and publishing platform inserts ads to the printed versions of a webpage. >>