BizReport : May 9, 2008 Archive

May 9, 2008 Archive

Blogs & Content | May 09, 2008

Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners. >>

Research | May 09, 2008

Quantcast: Demographic search tool beta launch

Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast’s newly launched free demographic search service. >>

Advertising | May 09, 2008

Trendsetters targeted by new ad network

Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings. >>

Social Marketing | May 09, 2008

PopularMedia launches a management platform for social media

Managing social media campaigns may get much easier for marketers with the launch of a new platform from PopularMedia. The Social Media Marketing Suite allows advertisers to create branded campaigns and social sites and to track how consumers interact with them. >>

Mobile Marketing | May 09, 2008

GoldSpot Media, Denuo partnering for mobile targeting

Targeting consumer behavior through the behavior of marketers in the mobile space could become the next hot marketing trend. GoldSpot Media, a mobile marketing firm, and Denuo, the mobile metrics arm of Publicis Groupe, have formed a partnership to study advertisers' behaviors so they can better relate to consumers. The partnership will ultimately enhance mobile video ad options for GoldSpot. >>