May 8, 2008 Archive

Advertising | May 08, 2008

The rise of DIY display advertising

Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry? >>

Ecommerce | May 08, 2008

Consumers still find online shopping frustrating

Failing to meet customers’ expectations online can have an adverse impact on both the brand and the store, finds a survey from Opinion Research Corporation. >>

Research | May 08, 2008

Consumers go online for Mother's Day gifts

Mother’s Day is round the corner and Brand Keys is on the case when it comes to who’s buying what and where. >>

Research | May 08, 2008

Nielsen: Experience pushes consumers to post online

Consumer generated media (CGM) is more important than ever for marketers, however, if you think a good product is all you need to generate buzz amongst consumers, think again. A recent survey from Nielsen CGM/Homescan Buzzfacts indicates that the experience a consumer has is more likely to cause them to post a review than the product itself. >>

Mobile Marketing | May 08, 2008

JupiterResearch: Why you should go mobile now

According to a recent report from JupiterResearch marketers are taking too long in their addition of mobile platforms. The report indicates that only about 20% of marketers are currently in the mobile space. According to Jupiter, the other 80% of marketers are missing the boat. >>

Trends & Ideas | May 08, 2008

Platform to target Hispanics through content, ads

A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from the typical local classified space. >>

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