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BizReport : May 7, 2008 Archive
May 7, 2008 Archive
Research | May 07, 2008
Increase in Internet radio listening among workers
A growing number of workers are listening to radio online at work and abandoning AM/FM receivers, according to a recent study. >>
Advertising | May 07, 2008
IAB releases online video ad format compliance seal
The Interactive Advertising Bureau has released a “compliance seal” to be displayed by those businesses that are compliant with their recently published “Digital Video In-Stream Ad Format Guidelines”. >>
Research | May 07, 2008
MarketingSherpa: How widgets turn subscribers into affiliates
Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much better. A recent study showed that using email and widgets helped improve the WOM efforts for one company. >>
Advertising | May 07, 2008
Google opens television ad program to all marketers
Marketers who want to enter the television space but aren't sure where to start may get a helping hand from online giant Google. The company has opened the Google TV ad-buying service to all marketers. >>
Social Marketing | May 07, 2008
How to optimize your site socially
Having a current, professional and easily navigable website is the first step for any business these days. But traditional websites aren't enough. Today's businesses must include social aspects. At the same time, bad social capabilities can hurt more than they would help. >>
Latest Headlines
- Brits not overly enthusiastic about shopping via mobile phone
- Almost one-fifth of U.S. population disconnected
- Online consumer magazines attract more readers
- Shift in tax rebate check spending
- Consumers prefer email communication with businesses
- Safety of personal data still concerns Internet users
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.