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BizReport : May 6, 2008 Archive
May 6, 2008 Archive
Research | May 06, 2008
More consumers buying big ticket items online
Consumers are more likely to purchase large and expensive items online these days compared to a couple of years ago, according to a recent survey from PriceGrabber.com. >>
Advertising | May 06, 2008
ABC.com crams more ads into online videos
Not content with slipping in one ad per long-form online video, ABC.com are going to insert more to test the reaction of viewers. >>
Advertising | May 06, 2008
No-frills online ad search engine launched
A simple-to-use online advertising search engine has been launched. The site is aimed at small to medium sized businesses wishing to manage their own ad placements. >>
Trends & Ideas | May 06, 2008
New Nielsen tools help marketers manage brand
Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment. >>
E-commerce | May 06, 2008
New tool could make web development simpler
Having a web presence is a must these days but developing that presence is not easy, especially if you are starting from square one. A new tool from Fresh Tilled Soil could make the process simpler. Rapid Web Prototyping gives developers guides to use while developing HTML/CSS web pages, speeding up the process. >>
Mobile Marketing | May 06, 2008
Nielsen: Mobile increases online audience by 13%
Don't forget about mobile when trying to improve the ROI of your campaigns and brand recognition. According to a recent Nielsen Company report, mobile helped online marketers increase their reach by about 13%. >>
Latest Headlines
- Brits not overly enthusiastic about shopping via mobile phone
- Almost one-fifth of U.S. population disconnected
- Online consumer magazines attract more readers
- Shift in tax rebate check spending
- Consumers prefer email communication with businesses
- Safety of personal data still concerns Internet users
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.