BizReport : May 4, 2008 - May 10, 2008 Archive

May 4, 2008 - May 10, 2008 Archive

Blogs & Content | May 09, 2008

Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners. >>

Research | May 09, 2008

Quantcast: Demographic search tool beta launch

Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast’s newly launched free demographic search service. >>

Advertising | May 09, 2008

Trendsetters targeted by new ad network

Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings. >>

Social Marketing | May 09, 2008

PopularMedia launches a management platform for social media

Managing social media campaigns may get much easier for marketers with the launch of a new platform from PopularMedia. The Social Media Marketing Suite allows advertisers to create branded campaigns and social sites and to track how consumers interact with them. >>

Mobile Marketing | May 09, 2008

GoldSpot Media, Denuo partnering for mobile targeting

Targeting consumer behavior through the behavior of marketers in the mobile space could become the next hot marketing trend. GoldSpot Media, a mobile marketing firm, and Denuo, the mobile metrics arm of Publicis Groupe, have formed a partnership to study advertisers' behaviors so they can better relate to consumers. The partnership will ultimately enhance mobile video ad options for GoldSpot. >>

Advertising | May 08, 2008

The rise of DIY display advertising

Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry? >>

E-commerce | May 08, 2008

Consumers still find online shopping frustrating

Failing to meet customers’ expectations online can have an adverse impact on both the brand and the store, finds a survey from Opinion Research Corporation. >>

Research | May 08, 2008

Consumers go online for Mother's Day gifts

Mother’s Day is round the corner and Brand Keys is on the case when it comes to who’s buying what and where. >>

Research | May 08, 2008

Nielsen: Experience pushes consumers to post online

Consumer generated media (CGM) is more important than ever for marketers, however, if you think a good product is all you need to generate buzz amongst consumers, think again. A recent survey from Nielsen CGM/Homescan Buzzfacts indicates that the experience a consumer has is more likely to cause them to post a review than the product itself. >>

Mobile Marketing | May 08, 2008

JupiterResearch: Why you should go mobile now

According to a recent report from JupiterResearch marketers are taking too long in their addition of mobile platforms. The report indicates that only about 20% of marketers are currently in the mobile space. According to Jupiter, the other 80% of marketers are missing the boat. >>

Trends & Ideas | May 08, 2008

Platform to target Hispanics through content, ads

A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from the typical local classified space. >>

Research | May 07, 2008

Increase in Internet radio listening among workers

A growing number of workers are listening to radio online at work and abandoning AM/FM receivers, according to a recent study. >>

Advertising | May 07, 2008

IAB releases online video ad format compliance seal

The Interactive Advertising Bureau has released a “compliance seal” to be displayed by those businesses that are compliant with their recently published “Digital Video In-Stream Ad Format Guidelines”. >>

Research | May 07, 2008

MarketingSherpa: How widgets turn subscribers into affiliates

Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much better. A recent study showed that using email and widgets helped improve the WOM efforts for one company. >>

Advertising | May 07, 2008

Google opens television ad program to all marketers

Marketers who want to enter the television space but aren't sure where to start may get a helping hand from online giant Google. The company has opened the Google TV ad-buying service to all marketers. >>

Social Marketing | May 07, 2008

How to optimize your site socially

Having a current, professional and easily navigable website is the first step for any business these days. But traditional websites aren't enough. Today's businesses must include social aspects. At the same time, bad social capabilities can hurt more than they would help. >>

Research | May 06, 2008

More consumers buying big ticket items online

Consumers are more likely to purchase large and expensive items online these days compared to a couple of years ago, according to a recent survey from PriceGrabber.com. >>

Advertising | May 06, 2008

ABC.com crams more ads into online videos

Not content with slipping in one ad per long-form online video, ABC.com are going to insert more to test the reaction of viewers. >>

Advertising | May 06, 2008

No-frills online ad search engine launched

A simple-to-use online advertising search engine has been launched. The site is aimed at small to medium sized businesses wishing to manage their own ad placements. >>

Trends & Ideas | May 06, 2008

New Nielsen tools help marketers manage brand

Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment. >>

E-commerce | May 06, 2008

New tool could make web development simpler

Having a web presence is a must these days but developing that presence is not easy, especially if you are starting from square one. A new tool from Fresh Tilled Soil could make the process simpler. Rapid Web Prototyping gives developers guides to use while developing HTML/CSS web pages, speeding up the process. >>

Mobile Marketing | May 06, 2008

Nielsen: Mobile increases online audience by 13%

Don't forget about mobile when trying to improve the ROI of your campaigns and brand recognition. According to a recent Nielsen Company report, mobile helped online marketers increase their reach by about 13%. >>

Internet | May 05, 2008

Microsoft, Yahoo deal dead - what next?

The big news over the weekend was that Microsoft has pulled out of its offer to buy Yahoo. After months of wrangling and public negotiations Microsoft has finally determined not to raise their bid. >>

Social Marketing | May 05, 2008

Radius: UGC meets display advertising

User-generated content is often found on feedback pages and product review pages, there for those who care to find it, but a new service could see user reviews and comments getting their share of the limelight. >>

Social Marketing | May 05, 2008

RapLeaf: More men are Uber Connectors

When it comes to social networking, women are far more likely to be at it than men according to recent findings published by Rapleaf. >>

Research | May 05, 2008

Gartner: Email, Search still tops for consumers

Despite increases in online shopping options, content sites and social networks, a recent report from Gartner indicates that email and online search continue to rank at the top of consumers' lists of things to do online. >>

Mobile Marketing | May 05, 2008

Marchex to provide in-call mobile ad solutions

Mobile marketers could obtain a little help from local advertising company Marchex. The advertising solution will begin offering in-call advertising for mobile marketers. AdMob, Ringleader Digital and 4INFO have all signed on for the platform. >>

Research | May 05, 2008

Survey: Marketers prefer own custom content

According to a recent survey from Junta42 Match and BtoB Magazine, marketers prefer to use in-house talent to create in-house copy. From company newsletters to intra-office information, the survey found that marketers are keeping this type of content creation in-house. >>