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BizReport : May 1, 2008 Archive
May 1, 2008 Archive
Blogs & Content | May 01, 2008
LGBTs more receptive to blogs than heterosexuals
Gay and lesbian Internet users read more blogs than their heterosexual counterparts, according to a survey by Harris Interactive and Witeck-Combs Communications. >>
Research | May 01, 2008
Matures online an overlooked audience
It’s not all knitting and tartan rugs after the age of 62, according Focalyst and Dynamic Logic’s recently released report, the Matures are online in force. >>
Email Marketing | May 01, 2008
Survey: Opt-in and opt-out procedures need improvement
Email marketers could do better when it comes to opting-in and opting out processes, and are missing golden opportunities for retention and data collection. >>
Advertising | May 01, 2008
eDrugSearch combines comparison shopping with social networking
Move over comparison shopping engines which only list different prices for products. eDrugSearch has combined comparison shopping with social networking - and in the process has generated more than $2 million for it's member pharmacies. >>
Trends & Ideas | May 01, 2008
Marketers can barter stuff for ads
Have an extra fax machine sitting in a closet? How about excess inventory taking up valuable space? If you could trade those old things in on advertising, would you? KSL Media, a New York media operation, is betting you - or some of your counterparts - will. They've opened an auction-type system which allows businesses to trade off their excess in exchange for media buys. >>
Advertising | May 01, 2008
24/7 Real Media, Mindset Media target for personality
A new targeting technology is coming on strong for online marketers and could result in better consumer engagement. Called psychographic targeting, the method is said to appeal to users' personalities. Marketers can buy and place ads targeted to specific personality traits like creativity, assertiveness and self-esteem. >>
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.