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BizReport : May 1, 2008 Archive
May 1, 2008 Archive
Blogs & Content | May 01, 2008
LGBTs more receptive to blogs than heterosexuals
Gay and lesbian Internet users read more blogs than their heterosexual counterparts, according to a survey by Harris Interactive and Witeck-Combs Communications. >>
Research | May 01, 2008
Matures online an overlooked audience
It’s not all knitting and tartan rugs after the age of 62, according Focalyst and Dynamic Logic’s recently released report, the Matures are online in force. >>
Email Marketing | May 01, 2008
Survey: Opt-in and opt-out procedures need improvement
Email marketers could do better when it comes to opting-in and opting out processes, and are missing golden opportunities for retention and data collection. >>
Advertising | May 01, 2008
eDrugSearch combines comparison shopping with social networking
Move over comparison shopping engines which only list different prices for products. eDrugSearch has combined comparison shopping with social networking - and in the process has generated more than $2 million for it's member pharmacies. >>
Trends & Ideas | May 01, 2008
Marketers can barter stuff for ads
Have an extra fax machine sitting in a closet? How about excess inventory taking up valuable space? If you could trade those old things in on advertising, would you? KSL Media, a New York media operation, is betting you - or some of your counterparts - will. They've opened an auction-type system which allows businesses to trade off their excess in exchange for media buys. >>
Advertising | May 01, 2008
24/7 Real Media, Mindset Media target for personality
A new targeting technology is coming on strong for online marketers and could result in better consumer engagement. Called psychographic targeting, the method is said to appeal to users' personalities. Marketers can buy and place ads targeted to specific personality traits like creativity, assertiveness and self-esteem. >>
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