Yahoo Search Marketing and Media Corp partner

Yahoo, who recently undertook a successful U.S.-based test with Google to deliver relevant AdSense ads alongside their search results, has now entered into yet another partnership.

by Helen Leggatt

Yahoo Search Marketing and Internet media firm Media Corporation have partnered to provide search results and advertising across Media Corp’s extensive publishing network.

Media Corp’s chief executive, Justin Drummond, believes that adding Yahoo’s paid search and content match solutions to their existing in-house publishing network will drive new revenue and enhance users’ experience.

Media Corp’s current advertising consists mostly of display and banner formats across such websites as gambling.com, onthebox.com and creditcardexpert.co.uk.

The network, which is predominantly used in the U.K., currently attracts over 3 million monthly users and generates over 15 million monthly ad impressions.