Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : April 15, 2008
Survey: Iceland leads Europe in net use
Iceland has the highest percentage of population aged 14 and above in Europe that uses the Internet on a regular basis, finds recent research.
The survey, by market research firm GfK, found that 88% of the population of Iceland uses the Internet regularly.
The Scandinavian countries of Finland, Norway, Denmark and Sweden came next, followed by Austria and Britain.
Could it be that climate drives Internet use? The Scandinavian and Icelandic climates are colder than those of the countries where Internet use is lowest – Malta, Spain and Portugal – and daylight is in shorter supply.
1. Iceland – 88%
2. Finland – 81%
3. Norway – 76%
4. Denmark - 76 %
5. Sweden - 73 %
6. Austria - 67 %
7. Britain - 63 %
8. Germany - 61 %
9. Slovenia - 61 %
10. Estonia - 60 %
11. France - 56 %
12. Italy - 53 %
13. Ireland - 45 %
14. Portugal - 43 %
15. Spain - 35 %
16. Malta - 25 %
Norway has just been ranked the most technologically advanced country in the world, for the third year in a row, in The World Economic Forum’s latest Global Information Technology Report.
Tags: Europe, Internet usage, Scandinavia
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.
Comments
Not climate, but free WiFi, fast internet, progressive education and an opportunity to do everything online, from buying music to filing tax reports!
Posted by: Gemma on April 16, 2008 15:51