Recruitment advertisers look to online video

Online recruitment advertising is becoming especially popular with job and employer-related websites, according to new research from Borrell Associates.

by Helen Leggatt

borrell%20assoc%20logo.jpg In 2007, total ad spending for online video was $522 million. Borrell Associates predicts this total to reach $10 billion in four years time. Local video will rise to account for over a third of all local online ad spending.

"Video is a tiny sliver of recruitment advertising, but it's growing incredibly fast," said Peter Zollman, founding principal of Classified Intelligence, via ClickZ.

With almost half of job seekers with Internet access not using the medium to find employment there is plenty of scope for recruiters and employers alike to take advantage of online video advertising.

Consequently, Borrell Associates predicts that newspapers will suffer a 12% revenue decline by 2012 as recruitment budgets move online and more niche recruitment websites appear. More video will be added to employer’s websites too, giving jobseekers a better insight into the ethos of a firm.

Borrell Associates’ “2008 Online Recruitment Advertising Report” is available online, along with a free executive summary.