MySpace to give advertisers more control

“Community Builder”, MySpace’s recently announced advertising platform, is currently in private beta. Previously, marketers were constricted by tightly controlled processes but this is about to change as MySpace responds to marketer’s desires to create long-standing customer relationships.

“Community Builder” will allow marketers to analyze and respond to their online ad campaigns by updating multi-media content or testing ads and messages. MySpace is also providing analytical tools, something which will finally help marketers justify their social marketing activity.

The platform will come in two versions – self-service and full-service. Self-service is for advertisers already familiar with MySpace or those that have advanced coding skills. Full-service is for advertisers who need expert help to design a community and maintain it.

"This new platform enables marketers to fulfill long-term communication strategies with consumers who engage in and befriend their communities. It's an opportunity to connect with users faster and easier than ever before," said Bryce Emo, senior vice-president of sales at MySpace, in a recent announcement.

Tags: advertising platform, Community Builder, MySpace, social marketing