More publishers are syndicating content

Advertising networks are catching on fast: the more content the better. Which is why many publishers and advertising networks are now syndicating content throughout their network sites. Jumpstart Automotive Media is one network which recently began syndicating content across its network of sites.

by Kristina Knight

Jumpstart is now syndicating content from the Virtual Test Drives site across the rest of the network, ensuring that automotive consumers on the sites have plenty of reason to return to the websites.

The syndication utilizes video and ad networks in a new way, hopefully to better engage in-market consumers.

“Syndication will continue to grow as we pick the best, most engaging editorial or sponsored content to offer our family of sites. This is another initiative - such as our new Jumpstart Labs - which will support client advertising efforts and publisher partner creative needs such as website enhancements, user interface analysis, emerging media products and syndication opportunities – that separates Jumpstart from those who are rushing into the vertical ad space offering little more than inventory for sales,” says Mitch Lowe, Jumpstart’s CEO.

More syndicated features are planning for the coming months. Jumpstart estimates that the syndicated videos could reach up to 10 million in-market consumers accessing the network of sites.

Tags: advertising networks, content syndication, online advertising, online video

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