MediaWhiz increases lead generation offerings

"[The] new platform makes aggregating, distributing, and converting leads from multiple sources more efficient and profitable. This is a huge value add to our clients who are looking for ways to truly understand and improve their lead conversion processes going forward,” said Ed Kats, Executive Vice President of MediaWhiz.

LeadROI gives marketers the ability to process information about leads faster to optimize the leads generated from an online campaign. Better optimized leads gives advertisers a better chance to convert sales. The platform includes a dashboard which reports data to advertisers quickly so that changes can be made on the fly when necessary. Workflow and campaign management and automated lead distribution are also important facets of the dashboard.

"[The addition] sets us apart and ensures our existing client base, which received over 40 million leads in 2007, will see continuous improvement in the performance of their lead campaigns,” said Kats.

In a case study between MediaWhiz and AmericanSingles, leads from MediaWhiz were shown to have a 10% better conversion increase.

Tags: lead generation, LeadROI, Media Whiz