Level of email marketing knowledge in U.K. 'intermediate'

In on online assessment of over 700 email marketers, agencies and marketing service providers in the U.K., just 5% were classified as “expert” in their use of the channel.

Marketers were asked 10 multiple choice questions on a range of email marketing topics including how they automate, personalize, segment, track and report on their campaigns.

Not one marketer made the top grade of “pacesetter” but 4% did flounder at the “basic” end of the scale, found Alterian.

In fact, the majority of marketers that took part in the assessment came under the “intermediate” classification (59%), meaning there was still some room for improvement, and 32% made it to “advanced”.

"With this assessment, we hope that participants will gain a new level of insight into their current level of e-mail marketing proficiency,” said Alterian’s chief executive officer, David Eldridge.

Try the assessment quiz for yourself online.

Tags: email marketing, research