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BizReport : Trends & Ideas : April 15, 2008
Kosmix, HealthPricer team up to provide products, content
Consumers who are interested in the latest health information or in learning more about their health may get a surprise the next time they log on to Kosmix property RightHealth.com, a leading health content website. Kosmix and HealthPricer have entered into a partnership that will give Kosmix's users access to HealthPricer's health products database.
HealthPricer's MarketPlace will be syndicated to Kosmix's RightHealth.com property.
The move makes sense for both parties. HealthPricer will receive quality traffic from interested consumers while Kosmix's customer base will receive quality information about health products that they likely need to purchase.
"Our singular focus is to deliver to millions of consumers a valuable site for high quality information and content related to health and well being,” said Anand Rajaraman, co-founder of Kosmix. “The addition of HealthPricer’s MarketPlace gives our consumers the ability to not only find relevant information but to connect to products that are useful for their daily well being in one place.”
As the online marketplace continues to grow, comparison shopping engines like HealthPricer are becoming more integral to consumers who want the latest product information. HealthPricer crawls a number of websites to ensure they have the latest pricing information for the products listed on their engine.
Tags: comparison shopping engine, online advertising, online content
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