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BizReport : Mobile Marketing : April 11, 2008


Itsmy.com reaches the million-user mark

The mobile social space is filling up face and advertisers need to take notice. According to company data from itsmy.com, the mobile social network has signed its one-millionth user to the ad-supported platform.

by Kristina Knight

For marketers this is a big milestone because of the sheer number of consumers signed up to the mobile social network. It is also interesting to note that itsmy.com has determined there are two types of users, both of which are active in different ways. The first user is the uploader. This consumer has a full profile and creates their own content to distribute to other users. The second user is the downloader, which surfs for fresh content and watches mobile television.

Sabine Irrgang, COO Gofresh said, "Our users get 24/7 entertainment with an advanced networking aspect. Everybody can make his personal choice – heavy communication or creation of the coolest personal homepage or uploading favourite videos."

About 80% of the users on itsmy.com, which gives users their own mobile domain (theirname.itsmy.com) from which to share content and connect with friends, are from the US and Europe. In the US, the highest populations of users are in Texas and California. In Europe, the highest populations of users are located in the UK, Ireland and Spain.

Tags: mobile social marketing










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