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BizReport : Search Marketing : April 25, 2008
Is search a good way to gauge the economy?
An interesting report was posted to the Hitwise blog this week, claiming that the decline of search is coinciding with the decline in the housing market. One researcher compared the two and found that the search share for the query "homes for sale" and the median home price over the past year declined at roughly the same rate - and were very closely correlated throughout the decline.
You can read the rest of the post here.
What does this mean? Mostly it is interesting that a research company has been able to compare the two. It is also an interesting indication that the US economy is still in decline and not recovery mode.
As marketers know, a soft economy means tougher sales for marketers and to consumers. This also indicates that marketers need to be very informed about what online avenues will be the best fit for ad campaigns.
Meanwhile, the latest search results have been released by Nielsen//Netratings. The report finds Google still firmly in the lead in the search wars with 58% of the search share. Yahoo remains in second place with 18% of searches, followed by Microsoft with about 12% of searches.
During the March reporting period there were just over 8 billion searches queried with Google accounting for nearly 5 billion of those searches.
Tags: paid search, search marketing
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