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BizReport : Viral Marketing : April 16, 2008
Hola Networks offers video capabilities
Online display advertising network Hola has added video to it's capabilities for online advertisers. The Hola Network is dedicated to delivering ads to the Hispanic demographic in the US. The addition gives advertisers the choice between pre-roll and in-page video ads in addition to display offerings.
“The addition of interactive, clickable video will help advertisers use broadcast messaging to further extend their reach to the diverse U.S. Hispanic online market,” said Rafael Monteiro, Co-Founder and President, HOLA Networks.
Some reports estimate that upwards of 80% of Hispanics are using broadband online connections, making them prime targets for video advertising.
All videos in the platform are clickable and offer reporting tools to track what ads are being watched; Hola will also offer information on the reach and frequency of the video placements. Hola's offering allows marketers to utilize short-form television commercials for in-banner video ads. Hola's network reaches about 5 million users each month.
Hola Networks utilizes several different targeting options so that advertisers get the most for their money. Marketers can target behaviorally, geographically or demographically; they can also target according to ethnic sub-groups. Marketers can also target by a website's content or according to specific times of day for ad delivery.
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