Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : April 09, 2008
'Graying and affluent' market on the rise
The “graying and affluent” market is increasing in numbers and income, according to a recent study by The Media Audit.
People over 50 years of age, with incomes of $50k or more, are considered ‘graying and affluent’ and their numbers have increased in the last four years. In 2004 there were 17 million, this has now risen to 22.3 million. Across over 80 metropolitan areas in the U.S. included in The Media Audit’s survey the total adult population totaled around 142 million.
In their 2004 survey just over half of the ‘graying and affluent’ population made at least one online purchase in the preceding 12 months. This figure is on the rise and the latest figures show this has risen to almost 66%.
Other key findings:
- Since 2004 the percentage of ‘graying and affluent' households has increased from 13.1% to 15.7% of all households.
- Currently, 62.4% of ‘graying and affluent’ households have incomes of $75,000+ compared to 57.5% in 2004.
- The number of ‘graying and affluent’ households with liquid assets of $100,000+ increased from 49.5% to 53.6%.
- ‘Graying and affluent’ households with liquid assets of $250,000+ increased from 25.2% to 30.2%.
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.