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BizReport : Advertising archives : April 01, 2008

Google to open AdWords to broadcasters "very soon"

So far only broadcast television stations which were invited could participate in Google's television brokering platform. That could be changing, as sources report Google will be opening the program to all broadcast stations very soon.

by Kristina Knight

google.gifDuring the test phase, advertisers could buy television ad inventory offered through the Dish Satellite Network; once the test phase is over, the platform will apparently allow ad buys for general cable television systems. So far there isn't a definite date for the switch but Google executives have said that the test phase has been successful and they are working on scaling the system for general usage.

All company sizes have been represented in the test phase, a fact that Google has touted because it is hard for small businesses to realistically create ads and buy airtime in a real-world environment. By using Google's Ad Creation Marketplace, however, small businesses can have a unique commercial created without the ad-agency price tag attached.

Currently, Google TV Ads gives marketers the ability to bid on ad inventory on more than 90 television networks in the Dish satellite system; a few channels from a California cable operator are also included. Google also offers metrics for advertisers which tells marketers how their television commercials are faring.

Tags: Google, television ads

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