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BizReport : Mobile Marketing : April 24, 2008
Goldspot lauches mobile TV platform
Mobile marketers who have questions about how best to incorporate mobile television into their advertising opportunities may benefit from a new platform offered by Goldspot Media. The mobile marketing company has launched the "Trial-In-A-Box" platform which allows marketers to try mobile television ads to learn which options are most suitable.
The platform gives marketers access to dynamic ad-insertion solutions for streaming video on mobiles. It utilizes more traditional models for inventory and revenue-sharing and then optimizes those models for mobile. Marketers can test the effectiveness of their streaming mobile ads and ad models from free-broadcast to pay-per-stream.
"Virtually everything is in place today, including mature broadcast technologies, standardization, mobile broadcast terminals, high quality content and consumer acceptance, to make interactive mobile broadcast TV a reality,” said Staffan Nilsson, senior vice president, Business Development, GoldSpot Media. “Trial-in-a-Box is designed to help solve the catch-22 – the first controlled opportunity for mobile TV service providers and ad inventory holders to determine how to optimally integrate advertising to create highly-profitable mobile video services across broadcast and 3G.”
According to Nilsson, the only barrier to mobile video marketing today is a lack of proven revenue models. By trying different types of models, advertisers can discover which model suits an advertiser's needs best
Tags: mobile marketing, mobile video
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Comments
Market Survey : mobile television in the UK, you can win a 3G Apple Hello, We are conducting a study on mobile television in the UK. This study will allow us to better understand your consumption habits as well as the most important elements for you when watching videos or television on your mobile phone. By answering the questions, you will get a chance to win a 3G Apple i-Phone. The questionnaire is rather short (less than 10 minutes). Please note that any information you provide us in the questionnaire will remain strictly confidential and destroyed after the study. If you want to fill the questionnaire, you need to have had viewed videos or television on your mobile phone in the past. You also need to be between 18-60 years old. Thanks in advance for your time and please click the link below to start anwsering! Link : http://www.surveymonkey.com/s.aspx?sm=ZmgeFUMQC_2fnbphX9UdyH9Q_3d_3d
Posted by: tvm on March 22, 2009 20:10