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BizReport : Mobile Marketing : April 24, 2008
Goldspot lauches mobile TV platform
Mobile marketers who have questions about how best to incorporate mobile television into their advertising opportunities may benefit from a new platform offered by Goldspot Media. The mobile marketing company has launched the "Trial-In-A-Box" platform which allows marketers to try mobile television ads to learn which options are most suitable.
The platform gives marketers access to dynamic ad-insertion solutions for streaming video on mobiles. It utilizes more traditional models for inventory and revenue-sharing and then optimizes those models for mobile. Marketers can test the effectiveness of their streaming mobile ads and ad models from free-broadcast to pay-per-stream.
"Virtually everything is in place today, including mature broadcast technologies, standardization, mobile broadcast terminals, high quality content and consumer acceptance, to make interactive mobile broadcast TV a reality,” said Staffan Nilsson, senior vice president, Business Development, GoldSpot Media. “Trial-in-a-Box is designed to help solve the catch-22 – the first controlled opportunity for mobile TV service providers and ad inventory holders to determine how to optimally integrate advertising to create highly-profitable mobile video services across broadcast and 3G.”
According to Nilsson, the only barrier to mobile video marketing today is a lack of proven revenue models. By trying different types of models, advertisers can discover which model suits an advertiser's needs best
Tags: mobile marketing, mobile video
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