Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : April 09, 2008
comScore: Search pushes auto insurance quotes
Auto insurers should pay special attention to their paid search campaigns. And, if they aren't running with paid search this may be the time to get involved. According to a new study from comScore, auto insurance quotes referred by search queries increased more than 35% in 2007.
There were nearly 9 million search-referred auto insurance quotes made in 2007. With search accounting for more than one-quarter of all quotes, it seems that paid search is more important than ever for auto insurance providers. The overall growth for online auto insurance queries increased only 15%.
What is most interesting, however, is that branded terms didn't result in more completed quote applications. Generic paid search terms performed much better, accounting for 33% of completed quote forms while branded paid terms accounted for only 19%. In the organic category, generic also led (22%) over branded (11%).
Kevin Levitt, comScore vice president said, “With cost-per-clicks rising, especially for the most competitive generic terms, search marketers need tactical competitive intelligence to optimize their search spending.”
It seems that consumers aren't searching spontaneously. According to the report, after seeing an insurance advertisement consumers were most likely to visit the website listed (26%) or were likely to search for company information (22%).
Tags: paid search, search engines
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.
Comments
The percentage figures in the blog speaks about the importance of auto insurance.
Posted by: businescares on April 11, 2008 11:41
Nice to meet you. I had a look at blog. Please link to this site. http://www.geocities.jp/bom_2_08/
Posted by: bal on April 14, 2008 10:26