Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : April 17, 2008
Collective Media: Niche ad networks may fare better
Advertising networks aren't going anywhere. Especially if the ad network is narrowly targeting for a niche audience. According to the recent 2008 Ad Network Survey 60% of marketers will utilize an ad network in 2008 compared to 40% in 2007.
The survey found that marketers are using ad networks for both brand advertising and for direct marketing initiatives. Inventory quality and site transparency are important aspects in choosing the right network according to the survey.
"The conventional thinking is that ad networks are for direct marketing only," said Joe Apprendi, CEO of Collective Media. "I think this study has shown that's not the case anymore for a growing segment of the market."
Despite some warnings from brands who say ad networks de-value their brand because of the placement of ads and the low-quality of inventory supplied by some networks, marketers continue to flock to networks.
There are problems to be worked out, however. The survey found that 62% of marketers feel there are too many advertising networks; about three-quarters of marketers work with only one or two networks during the course of a campaign.
According to a report from JP Morgan and comScore, $3 billion is expected to be spent through advertising networks. About $2 billion of that spend is expected to come from US marketers.
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.