BizReport

RSS feed Get our RSS feed

News by Topic

BizReport : Email Marketing : April 28, 2008


Are your permission-based emails getting through?

Not all permission-based email is getting through to your recipients’ inboxes, according to the results of a study by Lyris Inc.

by Helen Leggatt

lyris%20logo.gifThe ISP you use to send out your permission-based email messages (PEMs) could be automatically sending those messages to your recipients’ junk folders. The Lyris HQ ISP Deliverability Report Card for Q4 2007 found that, on average, ISP’s successfully deliver just 76% of emails.

According to the study results, the U.S. ISP with the highest inbox delivery rate is AIM.com, with 93% of delivered messages ended up in inboxes. U.S. ISPs most likely to direct invited email to junk folders are XO Concentric (62% going in to junk folder) and SBC Global (23%).

Don’t assume that those who requested your emails will search through their junk folders and sort out your permission-based email from all the other emails identified as junk. According to a recent report by Merckle, “68% of consumers state that permission emails they have signed up to receive have wrongly been identified by filters as spam, the majority of this group (73%) don’t care that this is occurring.”

One way in which to prevent your PEMs disappearing into the junk folder is to educate subscribers about whitelisting and encourage them to whitelist your sender address.

Tags: email marketing, permission-based, whitelisting

Comments (0)

Subscribe to BizReport



  • del.icio.us
  • digg
  • NewsVine
  • De.lirio.us
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • Fark
  • Furl
  • Ma.gnolia
  • Netvouz
  • Reddit
  • scuttle
  • Shadows
  • Simpy
  • TailRank
  • YahooMyWeb

Post a comment






Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Featured Research

  • NEW! B-to-B Lead Generation Handbook
    Special $200.00 discount for BizReport readers only!
    Improve your results and the quality of your leads - download the full report right now.

Featured Financing Solution

http://www.bizreport.com/2008/04/are_your_permissionbased_emails_getting_through.html

 

 

Copyright © 1999-2009 BizReport Network. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.