BizReport : April 30, 2008 Archive

April 30, 2008 Archive

Advertising | April 30, 2008

ASA: Internet attracts most non-broadcast media complaints

Consumers are quick on the complaint button these days, with record numbers being recorded by the U.K.’s Advertising Standards Authority. >>

Email Marketing | April 30, 2008

Did you promote your green image on Earth Day?

The number of retailers that promoted Earth Day this year was three times that of last year. >>

Email Marketing | April 30, 2008

Level of email marketing knowledge in U.K. 'intermediate'

An online assessment conducted by Alterian found that the level of British email marketers’ expertise leaves much room for improvement. >>

Viral Marketing | April 30, 2008

Video ad platform launched by Mixpo

A new video platform could help struggling real estate companies better engage the consumer. Online video advertising company Mixpo has launched a new platform targeted to the real estate sector. >>

Social Marketing | April 30, 2008

Branded Social Networks are next for Gannett, Meredith

Publishers may be all about the content but they are no longer only about the content. Publishing powerhouses Gannett and Meredith have tapped social platform Ripple6 to create branded social sites to go along with their existing publisher sites. >>

Research | April 30, 2008

Burst Media: Consumers interested in but skeptical of green policies

Put your money where your mouth is. That may as well be the new theme for green marketing efforts. Why? Because according to a recent Burst Media survey, consumers are very interested in green products and initiatives but are leery of marketers' claims of being "green". >>