BizReport : April 29, 2008 Archive

April 29, 2008 Archive

Research | April 29, 2008

Click fraud rate up year on year

The top ad networks have been taking the issue of click fraud seriously, but year on year the rate continues to rise, reports Click Forensics. >>

Search Marketing | April 29, 2008

Google presents VisualRank

At this year’s International World Wide Web Conference, held in Beijing, Google announced it was continuing to develop precision image search technologies. >>

Advertising | April 29, 2008

Gorilla Nation harnesses the mid-tail phenomena

If your website isn't the highest trafficked, you may wonder how to increase traffic without alienating the users currently logging on. A new suite of tools could help. This month, Gorilla Nation launched their new mid-tail set of tools to help websites which don't have the highest or the lowest traffic numbers. >>

Research | April 29, 2008

comScore: Online banking increased in the UK in January

The ease of use seems to have more British consumers visiting their banks online. According to a recent comScore report, one-third of UK consumers visited an online banking hub in January 2008. >>

Advertising | April 29, 2008

Collarity, Next New Networks partner for behavioral targeting

Next New Networks, a online micro-television network, and behavioral targeting solution Collarity have partnered to provide targeted content and ads to consumers. The partnership offers targeted content across Next New Networks series of video sites. >>

Advertising | April 29, 2008

Radio: Off-air only growth segment in 2007

The radio industry’s off-air operations was the only business segment to show growth last year, according to recent figures from the Radio Advertising Bureau. >>