BizReport : April 27, 2008 - May 3, 2008 Archive

April 27, 2008 - May 3, 2008 Archive

Research | May 02, 2008

Gas prices drive consumers online

It would seem that even high gas prices can’t deter Americans from shopping. If they can’t afford the gas to get to the stores, they go online. >>

Research | May 02, 2008

DMA: Web 2.0 links brand and direct marketing

The Direct Marketing Association (DMA) has released a new report that looks at how Web 2.0 is the link between direct marketing and brand. >>

Advertising | May 02, 2008

ADSDAQ Exchange could help publishers increase their reach

Content publishing is just the beginning of a successful online business. In order to reach more consumers, there has to be a buzz about the content and a reach into the consumer base. Enter a new offering from ContextWeb's ADSDAQ Exchange which purports to help publishers extend their reach for campaigns. >>

Viral Marketing | May 02, 2008

ScanScout, ClearSpring partner for viral video

ClearSpring Technologies, a widget company, and ScanScout, a leader in contextual in-video capabilities, have entered into a partnership that will make online video and video ad distribution much simpler. The partnership will give ScanScout network advertisers access to viral video distribution across social platforms like MySpace, Google, Yahoo and Facebook. >>

Advertising | May 02, 2008

Is in-call the next big thing?

Catching consumers' attention during a phone call could be easier than you think, and it could increase the ROI of ad campaigns. In-call advertising is nothing new in the marketing sector but advanced targeting and mobile options are making in-call a better call for most advertisers. >>

Blogs & Content | May 01, 2008

LGBTs more receptive to blogs than heterosexuals

Gay and lesbian Internet users read more blogs than their heterosexual counterparts, according to a survey by Harris Interactive and Witeck-Combs Communications. >>

Research | May 01, 2008

Matures online an overlooked audience

It’s not all knitting and tartan rugs after the age of 62, according Focalyst and Dynamic Logic’s recently released report, the Matures are online in force. >>

Email Marketing | May 01, 2008

Survey: Opt-in and opt-out procedures need improvement

Email marketers could do better when it comes to opting-in and opting out processes, and are missing golden opportunities for retention and data collection. >>

Advertising | May 01, 2008

eDrugSearch combines comparison shopping with social networking

Move over comparison shopping engines which only list different prices for products. eDrugSearch has combined comparison shopping with social networking - and in the process has generated more than $2 million for it's member pharmacies. >>

Trends & Ideas | May 01, 2008

Marketers can barter stuff for ads

Have an extra fax machine sitting in a closet? How about excess inventory taking up valuable space? If you could trade those old things in on advertising, would you? KSL Media, a New York media operation, is betting you - or some of your counterparts - will. They've opened an auction-type system which allows businesses to trade off their excess in exchange for media buys. >>

Advertising | May 01, 2008

24/7 Real Media, Mindset Media target for personality

A new targeting technology is coming on strong for online marketers and could result in better consumer engagement. Called psychographic targeting, the method is said to appeal to users' personalities. Marketers can buy and place ads targeted to specific personality traits like creativity, assertiveness and self-esteem. >>

Advertising | April 30, 2008

ASA: Internet attracts most non-broadcast media complaints

Consumers are quick on the complaint button these days, with record numbers being recorded by the U.K.’s Advertising Standards Authority. >>

Email Marketing | April 30, 2008

Did you promote your green image on Earth Day?

The number of retailers that promoted Earth Day this year was three times that of last year. >>

Email Marketing | April 30, 2008

Level of email marketing knowledge in U.K. 'intermediate'

An online assessment conducted by Alterian found that the level of British email marketers’ expertise leaves much room for improvement. >>

Viral Marketing | April 30, 2008

Video ad platform launched by Mixpo

A new video platform could help struggling real estate companies better engage the consumer. Online video advertising company Mixpo has launched a new platform targeted to the real estate sector. >>

Social Marketing | April 30, 2008

Branded Social Networks are next for Gannett, Meredith

Publishers may be all about the content but they are no longer only about the content. Publishing powerhouses Gannett and Meredith have tapped social platform Ripple6 to create branded social sites to go along with their existing publisher sites. >>

Research | April 30, 2008

Burst Media: Consumers interested in but skeptical of green policies

Put your money where your mouth is. That may as well be the new theme for green marketing efforts. Why? Because according to a recent Burst Media survey, consumers are very interested in green products and initiatives but are leery of marketers' claims of being "green". >>

Research | April 29, 2008

Click fraud rate up year on year

The top ad networks have been taking the issue of click fraud seriously, but year on year the rate continues to rise, reports Click Forensics. >>

Search Marketing | April 29, 2008

Google presents VisualRank

At this year’s International World Wide Web Conference, held in Beijing, Google announced it was continuing to develop precision image search technologies. >>

Advertising | April 29, 2008

Gorilla Nation harnesses the mid-tail phenomena

If your website isn't the highest trafficked, you may wonder how to increase traffic without alienating the users currently logging on. A new suite of tools could help. This month, Gorilla Nation launched their new mid-tail set of tools to help websites which don't have the highest or the lowest traffic numbers. >>

Research | April 29, 2008

comScore: Online banking increased in the UK in January

The ease of use seems to have more British consumers visiting their banks online. According to a recent comScore report, one-third of UK consumers visited an online banking hub in January 2008. >>

Advertising | April 29, 2008

Collarity, Next New Networks partner for behavioral targeting

Next New Networks, a online micro-television network, and behavioral targeting solution Collarity have partnered to provide targeted content and ads to consumers. The partnership offers targeted content across Next New Networks series of video sites. >>

Advertising | April 29, 2008

Radio: Off-air only growth segment in 2007

The radio industry’s off-air operations was the only business segment to show growth last year, according to recent figures from the Radio Advertising Bureau. >>

Email Marketing | April 28, 2008

Are your permission-based emails getting through?

Not all permission-based email is getting through to your recipients’ inboxes, according to the results of a study by Lyris Inc. >>

Advertising | April 28, 2008

AOL's Platform-A launches display ad spot marketplace

AOL’s Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising. >>

Viral Marketing | April 28, 2008

WOM: Transparency is vital

British companies that abuse word of mouth techniques by falsely representing themselves as consumers to promote their products and services could soon find themselves embroiled in legal action. >>

Viral Marketing | April 28, 2008

ScanScout, Broadband Enterprises partner for video overlay ads

Mark up another competitor on the online video advertising bandwagon. Broadband Enterprises has announced that ScanScout will provide it's in-stream video ads. >>

Email Marketing | April 28, 2008

California's anti-spam law may make things difficult for email marketers

Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for legitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well. >>

Social Marketing | April 28, 2008

Empower's ChatterWatch measures UGC impact

Social marketing is one of the hottest areas for online marketers but knowing which social networking sites, content blogs/vlogs or video clips will gain the most viewers is still tough to measure. Enter a new metrix tool from Empower MediaMarketing called ChatterWatch. >>